Searching to appeal to younger consumers, The Royal Oak*, a century-old Scottish distillery, created two new versions of their world-famous blend, infused with orange and lime.
Their campaign motto was "Beyond your imagination", which inspired two ad pieces with illustrations that put together elements from fantasy and science fiction with those of the whisky production and consumption universe. Elements from their logo (a crown made out of flames topped with a oak leaf) were also reinterpreted and thrown into the mix.
This is the second of two illustrations created for this campaign. The flying tiger fighting the Medieval Knight are featured in the Oranger-Flavored Whisky pieces.
*Disclaimer: The Royal Oak Distillery is a fictitious brand. This is not a real campaign.
As such, the logo and label were also created, illustrated and designed by me exclusively for this project.
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